If you know anyone whos thinking of moving any time soon, would you just keep us in mind? Gratitude is the best way to get more of what you want. Below are my picks for the six best real estate companies, Read More The 6 Best Real Estate Companies To Work For (And Why) In 2023Continue, Having good content in the blog and related to the industry of real estate and I have learnt new things about the blog and helpful for the industry, Your email address will not be published. Focus on the social media sites where most of your SOI connections are, and the ones you already love and use regularly. Brian is also the creator of www.TheRealEstateTrainer.com, a website that provides real training material for real estate brokers managers and other industry leaders. One of those things is the YAY-ME letter. My reader enjoyed a tremendous response to the letter, got a few (unsolicited) glowing testimonials to use in her marketing and may even have a few new clients to show for her efforts. It is a beautiful cherry wood plaque that reads: In Appreciation and Recognition Of Your Outstanding Performance and Achievements In The RE/MAX Organization. Youre someone I always think of whenever I see killer landscaping and the house I showed yesterday had a jaw-dropping garden! You may feel overwhelmed or not know where to start in making your phone calls, and this could help you feel better about who you are reaching out to. After all, theres only so much time in the day. Be sure your real estate letters dont sound like a form letter that just goes out. These real estate profiles, blogs and blog entries are provided here as a courtesy to our visitors to help them
Expand Your Sphere of Influence with FREE Real Estate Prospecting Letters! What are the biggest (non-monetary) challenges and rewards? I've written about this concept once or twice or a dozen times - see the list below for related blogs. So, youve sent out an email newsletter. It could literally lose you millions. And, if you have a friend or acquaintance in need of a real estate professional, Id appreciate the referral. New agent client building - A letter of introduction can be used as part of your first client-building marketing campaign.
Real Estate Announcement Letter - 13+ Examples, Format, Sample | Examples Wonderful idea Jennifer and a wonderful post, and some great comments! We work almost exclusively on referrals, so we always make a point of asking our great clients if they know anyone. We suggest you do those other activities in addition to the core foundation of your business, which should be the development, growth, and cultivation of your sphere of influence.
Real Estate Sphere of Influence Tips: How to Get Listings - Authorify I can see on social media that you are doing quite a bit of traveling and having a great time. Happy Anniversary to ME! Whether prospecting for new clients or encouraging referrals from past clients and your sphere of influence, consistent communication is vital to your success. Expand Your Sphere of Influence with FREE Real Estate Prospecting Letters! For example; Friend, Family, Acquaintance, etc. That's a wonderful example. And time is something busy agents are short on. Now you take your scrubbed list upload them to an email marketing program. If you dont know what to write, use my Event Themed Keeping in Touch Letters. Pre-written real estate letters that save you time and money - and keep you in touch with your prospects. And they are provided free through your Multiple Listing Service (MLS). James Kimmons Updated on 11/20/19 First, realize that you already have a sphere of influence. Today we are going to give you some next level real estate email templates to use in contacting your sphere of influence (SOI) . The tricks to good yay-me's are 1) your audience already cares about you because you don't yay-me all the time and 2) it's done without a hint of referral-begging and 3) your excitement over your achievement or award or whatever is 100% sincere. It is important for you to stay connected with your real estate clients.
Expand Your Sphere of Influence with Free Real Estate Letters - ActiveRain If the thought of nurturing every contact in your SOI from your babysitter to your great aunt gives you anxiety, never fear. People in your sphere include your friends, family, former clients, and their second-order contacts. Realtors can then use their sphere of influence scripts to reach out, and they have already seen your name recently. He recommends using MLS auto-prospecting to send relevant listings for potential sellers in your SOI to help them track the pulse of the market and see what comparable properties are selling for. Once you're under Audiences, you can edit "Audience Details" to suit your preferences, narrowing items such as age, location, and even interests. You heard that right. document.getElementById( "ak_js_2" ).setAttribute( "value", ( new Date() ).getTime() ); PROGRESSIVE TRAINING FOR REAL ESTATE AGENTS AND TEAMS.
PDF Real Estate Agent Introduction Letter Sample Pdf , (PDF) They build their spheres of influence through charity and service rather than passing out business cards.. Pro Tip: NEVER write anybody off. I like to use Mailbox Power for sending birthday and anniversary gifts to my sphere of influence. Brian Icenhower of The Real Estate Trainer has a great tip. or other gift. Remind your sellers about something you did that added a lot of value for them. Tools like BombBomb Prompt make it easy to automate a personalized video in your email drip campaigns no fancy videographers required.
And if you use it right, you can rapidly accelerate your real estate business into the high seven- and eight-figures. Take Advantage of Social Media 3. In light of all the economic fallout from the COVID-19 crisis, everyone has thought about their finances and is concerned to some extent. its also more effective. Do you have something you could YAY-ME about to your sphere? That way, you stay in the loop on what is happening in the local area. And in this case, that brand is you. Inventory is at a record low, interest rates are in the toilet, and there are many people who are looking to buy a home right now, particularly those who were not able to purchase a home in 2020 due to the coronavirus pandemic. Using Listing E-Alerts in combination with our real estate email templates is going to make a huge impact in the value you get from Listing E-Alerts. You can give them some references. In general, keeping in touch is a great way to show appreciation.
Their new listing or recent sale? First, it is important to take a look at a few statistics that highlight the current housing market. If youre a new real estate agent, you might be intimidated by the thought of doing your first real estate listing presentation. Most email marketing programs have a phone app as well, so you can get these important updates to your phone as you track the reception of your newsletter. Whether it's a client you haven't seen in 10 years, or a family member you wake up with every morning, the core idea behind the term 'sphere of influence' is that, by simply knowing them, you have the ability to impact them in some way. And this one from the Graham Seeby Group is an excellent example. (Honestly, this ones worth a watch!). So thank you, thank you, THANK YOU!!! You at least need to take the time and make real estate letters personal. This includes online leads that theyre buying, and expired listings, FSBOs, circle prospecting, etc. And whenever possible, ALWAYS post an image. are great for staying top-of-mind. If theres one SOI pro tip that bears repeating, its this: Never assume.
How to Create a Real Estate Sphere of Influence List If you use your agent website for your Listing E-Alerts, you can use. As a result, Realtors end up going for the remaining 20 percent. The COVID-19 pandemic has changed our lives, our routines, and the way we do business. Isn't that the epitome of pitchy, pushy or even ho-hum (after all - who cares about ME?). The first step is to just get the names down on paper and at this point, its absolutely crucial you dont undervalue or overthink a single candidate for your list. But, there is next time, so thank you so much. Then, you need to make sure that you pay special attention to your ideal client. Didja' See Me on the News (or in the paper)? This field is for validation purposes and should be left unchanged. There are helpful scripts for each of these uses these are the real estate templates weve promised keep reading! Welcome to our Marketing Mastermind series for real estate agents. Its okay if you have gotten away from being in touch with your SOI. There are disadvantages to this traditional use of Listing E-Alerts. And conversations with the people we know can lead to all sorts of wonderful things. Based on the responses and clicks, you can narrow your phone call list down to those who engaged with your newsletter. As a Realtor, you can log on to your MLS and set up a Listing E-Alert for anyone. Now that we are living in more uncertain times, we are presented with an opportunity to reopen the line of communication between ourselves and our sphere of influence contacts. You want to find ways to touch your SOI members without annoying them. Or, you can ask yourself, why would anyone in my SOI want to hire me as their Realtor?
Many agents will send client appreciation gifts anything from bath salts to lottery tickets to gift cards, etc., just to say thank you and stay top-of-mind. Twitter posts with visuals get up to 5x more engagement. Its Brian Icenhower. You can easily change up that second line to refer back to any relevant life, community, or even social media event. They may even have some great content ideas. Oftentimes, they do need you, or they need your expertise for one thing or another. How to Nurture Your SOI (+ Free Templates! Mr. Icenhower is the CEO of Keller Williams Realty Kansas City North, an attorney, a real estate broker, real estate litigation expert witness, and a frequently published real estate author. This letter will be particularly appealing for potential clients who don't already have a go-to agent for their questions. Wish I could use it but after 25 years it would look odd! The cost is low sometimes just $5 a day when you run these ads, and its being shown to people that are already in your database. Good news! This way, youll be able to: I really think youll find this customer service tool useful since most of my clients already do. It is also important for you to diversify your outlets. Knowing what to say as a new agent is never easy, but your letter is perfect introduction! And who doesnt love a bottle of wine or box of chocolates? Today's episode focuses on the foundational difference between marketing and branding when it comes to real estate. Take a breath. Im kicking off an email newsletter with home and garden how tos (and maybe a few insider tips on the market) and Id love to get an expert like you on my list. Learn how to create the best real estate email templates for your sphere of influence to both engage and add value to them over time.http://www.TheRealEstate. Ive helped hundreds of real estate agents, team leaders, & brokers all over the country increase their sales, online presence, and create scalable systems. Great way to phrase the letter - saying thanks to the client is always a must! Pro Tip for Facebook: Create a separate SOI list for your Facebook friends who are extra active in the community and set your notifications so you can engage with them frequently. Real estate is a game of touches You want to find ways to "touch" your SOI members without annoying them. Today we are going to cover some quick tips and scripts for Realtors reaching out to your sphere of influence database. Diversify Your Outlets 5. Then, make sure you invite people to hang out with you for your charge. Its very simple. Be clear that you have no agenda. That is why social media is helpful. This field is for validation purposes and should be left unchanged.
Real Estate Introduction Letter To Friends! | Amazing Prospecting and Next, you can run those emails through a scrubbing service. You need an easy, agile system for following up so that you can make sure your sphere is always well-cultivated and generating new leads for your business. Once that done, we can move on to what kind of value we can provide our SOI with to continue to keep in touch and keep them engaged. They also might get your name introduced to new people, because some of those letters contain the kind of information that people enjoy sharing over coffee or cocktails. One of the most powerful ways of attracting interest and building strong connections is by offering something of value. Take this epic SOI marketing story (again from Justin Seeby). Still not sure how to write it? And yes, for years they have been. You made your calls and used your Realtor sphere of influence scripts. Then, see if they will need assistance finding a spot that has more room. If they are not receiving them, they are not actually in your sphere of influence. saying thanks to those who have helped you attain success is a great way to foster more !! But, I thought, no better time than right now. I especially liked your photos of the latest outing you had at Russian River. Real Estate Agent Sample Marketing Letter Nsw Recognizing the mannerism ways to acquire this books Real Estate Agent Sample . Congratulations, Lori! I think I would prefer that over an e-mail. I also have a feed on my site that gives them helpful real estate tips and tidbits that they can scroll through to their hearts content. The Business Profile also comes with a swipe up feature on Instagram stories so followers can easily get to your website. And thats an uncomfortable idea for many of us. If you want access to all of them, as well as a plethora of other resources to help you grow and cultivate your SOI, take our online course. How low interest rates are and what a great time to buy it is? Oops! Your thoughts? After theyve agreed, you can reply reminding them youre always here if they ever have any questions about the market. Let us help you.
The Best Real Estate Email Templates for Your Sphere of Influence Its easy to neglect these tasks if you dont have a contact plan in place. In my opinion, calling or writing to say youre now an agent and you want their business is a bit tacky, not to mention pushy. . Mr. Icenhower is the CEO of Keller Williams Realty Kansas City North, an attorney, a real estate broker, real estate litigation expert witness, and a frequently published real estate author. If you throw a great party, you definitely want to put this to work for you. Instead of scrolling past updates from your sphere, take a second to like or comment. Check out our full list of Twitter dos and donts for real estate! In contrast to customer acquisition and individual sales, relationship marketing aims to build resilient connections between the customer and the brand, according to Neil Patel.
Real estate letters to clients samples - sphere of influence This week I had the pleasure (and total surprise) of winning an award from RE/MAX for 2010! Assuming youve already let your sphere know youre in the real estate game, heres a quick, friendly template to help get them on your email list. Take Advantage of Direct Mail Marketing 6. You arent a clone. Ill tell you the most effective way to reach out to your SOI is probably the least sexy way. If you'll actually DO the personal postal mailing, that would be a good excuse for one, but if you keep putting it off, email might be better. I just can't do YAY ME! Learn more at AgentDominator.com, Getting more referrals with the $500 Certificate letter, Postcards drive seller leads to your open house. Home buyers have a MAJOR hand to play right now but unfortunately they dont always get the deal they deserve. There are a lot of ways you can grow your sphere of influence including networking with other people, taking advantage of social media, and going out of your way to help other people who are in your sphere. Youre not asking for anybodys firstborn child, and youre not inconveniencing them youre providing value. Because, without you putting your faith and trust in me last yearwell, I wouldn't be writing this email at all! And, it could still work if revised for those of us who have been in the trenches for a while, if farming a neighborhood. But Ill tell you there has been a recent shift that suggest people are more receptive to phone calls now since the COVID-19 crisis began. Brian Icenhower, Esq, BS, JD, CRB, CRS, GRI, ABR is a nationally recognized real estate trainer, speaker and coach. You can use variations of this, but the most important thing you can do is to be authentic. No need to respond - we are just huge on referrals so if anyone comes up, we are always happy to help. Id love to share these tips, answer any questions, and even let them know which questions they should definitely be asking! Or, you may want to rent out a special menu for the evening. 2. No matter who you are or where youre from, if youve ever interacted with another human being, you HAVE a sphere of influence. Check out our full post on prospecting on Facebook! If you had a really large email list, say 5,000 emails, and 115 of your contacts engaged with the content to some degree, these 115 are the ones you call first. Check out our tips for advertising on LinkedIn! But by any name, Listing E-Alerts are a powerful tool. Sometimes, we connect with individuals electronically; however, they are not receiving our regular emails and marketing tools.
How to Use Your Sphere of Influence to Build the Ultimate Real Estate Real estate prospecting lettersletters agents send to buyers, FSBO, FRBO and Expired listing homeownersare still one of the best ways to generate leads in 2022. Working your real estate sphere of influence takes far more time than money, at least in the beginning. Thx for sharing. They better like it, or youre going to get blocked! Anyone you interact with regularly (even if that just means once every couple of months), for example: your hair stylist, accountant, doctor, dentist, even your bank teller. Remember, at the end of the day, business is about connecting with people marketing is simply how you start the conversation. All it means is the people who know and like you. It can be easy to make mistakes along the way, but with the right mindset and a willingness to, Read More What I Would Do If I Started My Real Estate Business Over AgainContinue, As a real estate agent, finding new leads and potential clients is an essential part of your job. Tips For Preparation 1. Sample Real Estate Newsletter Gallery Click the images below for full views of live newsletters. If youre not shy about video, TikTok is a great way to get in front of your SOI while generating more engagement with your Instagram and Youtube (which you should definitely link to your TikTok if you havent already!).. (True Story)Order Your Here! Services for Real Estate Pros with Marte Cliff Copywriting, Susan McCall - - Compass Realty Solutions. This takes some time. The rags-to-riches real estate mogul emigrated to the US in 1986, knowing literally no one and went on to become one of Americas top agents and the king of real estate referrals. YAY-ME? When you do go to a networking event, you may think the goal is to collect as many cards as possible. Here are the four core lead sources that top real estate agents are using in 2023: Watch The Video On Youtube, Read More The Four Core Lead Sources Top Real Estate Agents Are Using In 2023Continue, Email marketing has completely transformed the way I do business as a real estate agent. Yes, these lead generation systems work! Thanks for shring this Yah-me. Employer's Name Employer's Position Business Or Company Name 1234 Jones Avenue San Francisco, CA 94120. Your past clients may have questions about their equity, or are thinking about getting cash out of investment properties. So, Jennifer, um what's an example of doing it right? You might even want to use a real estate CRM. Acronyms and jargon can kill your message. Take our customer, Justin Seeby for example. Hi, its [AGENT NAME] with [REAL ESTATE COMPANY], I wanted to give you a heads up that Ive set you up on our new Neighborhood Update Tool and would love to hear your feedback on it. 5 ways real estate agents can build their sphere of influence with social media | Paradym A real estate agent's sphere of influence is one of their most important assets. Huh? It's so great to get off on the right foot - this letter would do it. But this mock call with Jason Shinpaugh from Placeforsale.com is a shining example of how to do it right.
Sample Newsletters | HomeActions If youve done a good job keeping in touch, theyll probably be thrilled to get on your list. and current clients your sphere of influence and your prospects 18 real estate letter templates in pdf google docs word web free download here is a well But at the same time, thanking my clients for everything that THEY give to ME is easy for me. One type of ad that has been shown to be very effective is a messenger ad. However, Id love to hear what you think about it first. And once you start seeing where the bulk of the referral business is coming from, you can earmark the members of your SOI who are the best at sending you business, and set these contacts up on a priority list. This is how you start to learn what type of content is engaging, and which subject lines get the most responses.
11 Tips for Building Your Sphere of Influence in Real Estate (2023 They already know you. Make sure you select something that shows just how well you know them. This raving fan then tells their close connections about you which in turn builds your sphere of influence. What We'll Cover Housing Market Statistics 1.
A healthy, thriving Sphere of Influence can move you from chasing new clients to having them come directly to you. Image courtesy of sscreations at FreeDigitalPhotos.net, This post first appeared at https://copybymarte.com/your-first-real-estate-prospecting-letter/, Custom Web Copy.Agent Bios.E-mail Campaigns Community Pages.Postcards.Custom Prospecting Letters Articles.Blog Posts.Print Ads. Yes, it is true that most people use the internet when they are looking for products and services that they require. If you write a market report or a real estate newsletter, write them and ask if theyd like a copy now and further updates as you write them and ask if theyd like it via email, because communicating that way will save you money. Dear (Name), How are you? Say something like, Im really appreciative that we got this done for you because of the value that it drove to you. Of course, being busy is good; however, if you do not keep track of your sphere of influence and work on it by networking, your business may begin to suffer. Your email address will not be published. Come up with a meaningful message, and hit your database with a postcard mailer. The idea behind the " Let's get acquainted" letters is to reach out to others who serve your prospective . Thanks. This is a great way for you to take advantage of new opportunities that you may have otherwise overlooked. If you need help with contractors or resources let me know because I have a whole list of these people that I share all the time. Phone: 205-263-9600 We are going back to the basics. (MAKE SURE your contact deets are in your profile!). Yours was the best ! In real estate, being active and engaged as a friend is being active and engaged as a business owner. Congrats. (Dont get us wrong, we LOVE the MREA, but it was published in 2004 Facebook was just a baby back then! Even a short handwritten card or personal email can go a long way in nurturing the relationship by simply letting them know how much you appreciate them, and that youre always there to help. But the truth is, as humans, were already influencing each other all the time. We scoured the depths of YouTube to find the non-sleaziest referral scripts out there, and it was rough. The More Fun You Have Selling Real Estate, the More Real Estate You Will Sell! This post details 25 steps you can take to prepare for your presentation and give you the confidence you need to make the best impression. At least if you sold them a house, you will for sure have their mailing address! That's the only way you will be able to contact your SOI members 100 times a year. Just make sure you ask for permission first (theres nothing more annoying than getting an email you dont remember signing up for, right?). There are a gazillion things you can write to your SOI about that won't come across as pitchy, pushy or just ho-hum. Good stuff, Jennifer. Thats the last time Im going to use that real estate agent.. Dont do that. Checking in with them to make sure theyre okay is a very normal thing. Disclaimer: ActiveRain, Inc. does not necessarily endorse the real estate agents, loan officers and brokers listed on this site. And heres where you apply this knowledge to making your phone calls. Were going to give you everything you need to work your SOI like a pro. Excellent blog and I'm going to share it with some new agents in my office! Then, you used that data you collected from that marketing email to narrow your list of phone calls to make. Theyre going after the unknown. As with follow ups, consistency is the name of the game on social media. Hi Jennifer, Interesting concept and comment thread. Most marketing agents do fails because they don't under. You can use variations of this, but the most important thing you can do is to be authentic. However, there is always something that feels special about holding something from your mailbox.
Introduction Letter for a Real Estate Agent - EzineArticles Real estate letters to clients samples help with R. Watch the video now. Thank you for using me as your realtor. And remember, you are NOT selling. You didnt think we were going to let you off the hook, did you? The more personal attention you give, the more theyll like and remember you. Im so glad we got it and Im thrilled with the aggressive negotiation we achieved on that, saving you even more money., Ring your bell on that sale because you worked hard on it. You now have a friend in real estate. A simple email newsletter is an easy marketing tool that may help you decide who to call first if your SOI list is sizable. forcing real estate professionals to pivot, people are more receptive to phone calls now since the COVID-19 crisis began, Brian Icenhowers 2023 Real Estate Market Predictions, Real Estate Broker Business Plan Template, Use This Real Estate Team Onboarding Checklist & Process, Introducing a Custom Real Estate Training Academy Built for Your Organization, Inman News Puts Spotlight On Brian Icenhower: Provide Value and Save Your Brokerage Or, Find a New Job., Instagram Story Ideas for Real Estate Agents. 1K views, 18 likes, 5 loves, 3 comments, 0 shares, Facebook Watch Videos from Krista Mashore Coaching: Every Friday I answer questions that YOU ask!
Real Estate Sphere of Influence (SOI) - Convert More Leads Pay Special Attention to Those Who Matter Most, 5. You may have several lists of contacts lying around maybe you have an email newsletter list, a contact list in your phone, and your CRM database. Never Stop Networking 2. I dont have any influence! I know thats what I thought the first time I heard it. But, consider this: Agents making more than $100,000 a year told the NAR that they got nearly one-third of their business from referrals from past clients. When you decide on a CRM, make sure it has the customizable Listing E-Alert capability. Ask them about the dog. Part of that, Im sure, is the isolation that many are experiencing. And if youre still hesitating to reach for the phone, consider this: In our post-2020 world, the real-time, personal connection available by phone may be preferred over the convenience of email.. Another excellent post. Hello Marte, love the letter and your post has been featured to the group: I like this approach, Marte. Now that you know you DO have a sphere of influence, lets take a look at whos in it.